Luxury Alpine Sportswear Brand Joins in Partnership with Gravity Haus to Merge Tradition with Modern Outdoors Recreation & Hospitality
Gravity Haus is ecstatic to launch a partnership with Alps & Meters, a brand celebrated for its iconic knitwear, timeless & technical outwear, and luxury accessories that have become seasonal must-haves.
The partnership is a natural merge of two communities both focused on bringing together long-time outdoor enthusiasts.
WHAT ARE THE BENEFITS FOR GRAVITY HAUS MEMBERS?
Alps & Meters is joining the collection of Haus Perks that all Gravity Haus members have access to.
Gravity Haus members receive 15% off the entire Alps & Meters collection.
"We were immediately attracted to Alps & Meters love of alpine sports, respect and passion for bringing tradition and authenticity into the next generation, and, of course, their quality of craftsmanship and commitment to sustainability," said Jim Deters Gravity Haus CEO. "I spent last season personally wearing most of their touring line and I fell in love with the product. The Touring Flannel became an indispensable part of my outdoor lifestyle wardrobe. I’m excited to share a truly unique offering for the Gravity Haus community."
“Combining Alps & Meter’s traditional sensibilities and Gravity Haus’ contemporary hospitality & community offerings appears a perfect match by which to further foster Alps & Meters’ mission of upholding the classic traditions of alpine sport,” says Alps & Meters CEO, Louis Joseph.
MODERN PROTECTIVE TECHNOLOGIES
Alps & Meters products reflect a desire to fuse the old world with the new. Each garment is built to deftly combine timeless aesthetic values with modern performance attributes to create a contemporary expression of traditional alpine sportswear. The application of interior 10k/10k windproof/waterproof membranes, seam-sealed zippers, zip-in & zip-out powder skirts, and other ski-specific features ensure the highest standard of alpine sport protection and performance.
COMING TO GRAVITY HAUS THIS WINTER
Gravity Haus hotel guests and members will be able to shop Alps & Meters garments that use the finest natural materials at Gravity Haus Breckenridge, Vail and soon to open Gravity Haus Aspen (Late Fall ’22).
Think: British Millerain waxed cotton, full grain waterproof leathers, Italian wools, and cashmere – tailored, technical and timeless pieces that will soon become staples in your wardrobe.
About Alps & Meters
Alps & Meters is a luxury sportswear brand headquartered in New England, USA. Founded upon a mission to uphold the classic traditions of alpine sport, Alps & Meters’ products combine the world’s best natural materials, classic construction techniques, and contemporary technologies which craft high-performance garments that are tailored, technical and timeless.
Alps & Meters began with the discovery of a vintage ski sweater on a snow-filled trip to the village of Åre, Sweden. The luxury lifestyle brand is founded upon a mission to uphold the classic traditions of the alpine sport through classic knits, outerwear, pants, and accessories.
The brand has a flagship retail location at The St. Regis Hotel Deer Valley in Park City, Utah, is available at Harrods in London, and ships worldwide from alpsandmeters.com | #DesignedByTradition
