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GRAVITY HAUS LAUNCHES NEW MEMBERSHIP PROGRAM ON THE HEELS OF BRECK HAUS REOPENING

The adventure destination and social community for the modern adventurer introduces four new membership levels

DENVER, Colo. (June 17, 2020) – Gravity Haus, a globally conscious experiential brand galvanizing a like-minded community to enhance an active lifestyle and personal growth, officially launched its new membership program. Conceptualized by Denver-based entrepreneur Jim Deters and his wife Alicia Deters, Gravity Haus offers an unrivaled experience and authentic mountain lifestyle by seamlessly fusing work, play and travel through a host of tech-forward yet thoughtful ‘in-haus’ brands that include on-demand outdoor adventure rentals and functional co-working spaces, world-class guided excursions that promote environmental stewardship, and a holistic wellness approach to training and recovery. 

“The Gravity Haus experience was inspired by my own journey with my wife of raising our three kids to live the ultimate Colorado lifestyle in which we have an undeniable passion for fitness and wellness, a love of nature and adventures, and have evolved to become stewards of the planet and our own growth,” said Jim Deters, founder and CEO of Gravity Haus. “Through tailored and authentic outdoor experiences, Gravity Haus seeks to be the place that fosters a community built around an outdoor and eco-conscious modern lifestyle and who are looking for a place to connect and play like a local.”

The new membership program offers something for every lifestyle through four different membership levels including Social ($20 monthly), Weekender ($60 monthly), All-In Local ($120 or $240 for a family of 5), and All-In ($160 or $320 for a family of five). The member perks include access to StarterHaus coworking space, discounts on members-only private ski/gear locker, exclusive brand partner retail discounts, food and beverage discounts, hotel Haus discounted stays, access to Dryland Sports and recovery spas, 20 percent off select Colorado Adventure Guide excursions, and “on the Haus” experiences — biking, climbing, rafting, hiking, discounts on domestic and international adventures, and more. Register by June 30, 2020 for a Weekender membership and receive one night free or sign up for the All-In membership and get two nights free at one of the two Gravity Haus locations.

Offering a variety of “in-haus” brands under the Gravity Haus umbrella, members can enjoy a lifestyle that speaks to them through various amenities, perks, events, adventures, and more, including: 

  • StarterHaus: A modern coworking space to create and inspire alongside local and roving entrepreneurs, hold conference calls between outdoor activities, blast away with fiber internet and attend ongoing skill building and social programming.
  • Haus Quiver: Haus Quiver is a personalized all-access pass to quality, on-demand adventure gear year-round. Demo the newest lines from the top ski and snowboard, paddle board, longboard brands and more.
  • Dryland Sports: A state-of-the-art performance training and recovery facility designed with the mantra to ‘train smarter, play harder,’ Dryland Sports was developed to help members prepare for their next adventure. With a holistic approach to health and fitness, Dryland Sports aims to increase performance while decreasing potential for injury and reduce burnout and lag to support an active lifestyle. Members across all fitness levels have access to top in-house specialists and nutritionists along with an entire suite of fitness equipment and training tools, and high-tech recovery equipment including a hyperbaric oxygen chamber and NormaTec compression sleeves. Dryland also offers class-based programming in Denver and Breckenridge and open gym times in-between where guests can follow the Dryland workout of the day or come up with their own routine.
  • Denver and Mountain Member Events: With a core mission to offer world-class and unique experiences, when it is appropriate to resume gathering together in a larger way, Gravity Haus will be offering five categories of events for the community to attend: GH Adventures, GH Hobbies, GH Education, GH Kitchen and GH Experiences. 
  • In-Haus Adventure Guides: Through the brand’s in-haus Colorado Adventure Guides, members can enroll in awe-inspiring year-round activities and guided trips tailored to all ability levels, from beginners to advanced, to help guests get out and explore the high country in Summit County. Excursions include backcountry and nordic skiing, snowshoeing, 14er accents, stand up paddle boarding, rafting, rock climbing, and more. The Colorado Adventure Guides team is made up of ski patrollers, search and rescue professionals, avalanche educators, and passionate mountain adventurers.
  • Fuel Up for your next adventure with Gravity Haus essentials such as Cabin Juice, a unique après and dining experience featuring custom local brews and reimagined classic cocktails with a nod to pop culture or Unravel Coffee, where highly-skilled baristas serve single-origin Ethiopian coffee roasted on-site alongside tasty local treats and to-go meals. 
  • Recovery Spas: Indulge in nature-infused treatments at The Spa at Vail Athletic Club, the original spa in Vail. Signature services include the High Altitude Recovery, featuring an essential oil massage and a Cellfood tonic to uptake hydration and oxygenate the blood. The Mountain Zen spa package curates the perfect trio of scrub, massage and facial to refresh, relax and rejuvenate.
  • Gravity Haus App: Members and hotel guests can soon unlock special discounts and insider experiences as well as use the app while on-property for conveniences such as digital check-in/check-out, keyless entry to StarterHaus and guest rooms, ordering gear, contactless concierge requests, sign up for fitness classes, and more.

Gravity Haus currently has two hotel locations, Breck Haus and the soon-to-be Vail Haus, with future plans to expand to other destinations within Colorado and beyond. The 60-room ski-in/ski-out Breck Haus, which reopened its doors on Friday, June 5, 2020 with enhanced cleanliness and updated policies, is located directly at the base of Peak 9 within walking distance of the QuickSilver SuperChair and Breckenridge’s historic Main Street. The soon-to-open Vail Haus, currently known as Vail Mountain Lodge, is located just a short walk from Gondola One and the Ford Amphitheater. The 20 luxurious room property features 50 fitness classes at the Vail Athletic Club, globally-inspired multicultural cuisine at Terra Bistro and nature-inspired spa treatments at Vail Athletic Club Spa.

For more information on Gravity Haus and its new membership program, please visit https://gravityhaus.com/ or follow the brand on Instagram or Facebook.

About Gravity Haus

Gravity Haus is a globally conscious hospitality and experiential brand that galvanizes a like-minded community to enhance an active lifestyle and personal growth. Designed to activate a community of adventurers through memberships, hotels, technology, sustainability, food & beverage, and ongoing insider experiences, Gravity Haus features a range of social and outdoor programming throughout Colorado and internationally. Gravity Haus infuses sustainability into every aspect of its lifestyle through its partners, food & beverage and thoughtful products that take care of the planet. Through the brand’s app, members and hotel guests can unlock special discounts, insider experiences as well as use the app while on-property for conveniences such as digital check-in/check-out, keyless entry to StarterHaus and guest rooms, ordering gear, contactless concierge requests, sign up for fitness classes, and more. For more information on memberships or to book a stay at one of the properties, visit gravityhaus.com.


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